MAKING THE BRAND LOOK GOOD
Then we design the brand identity. This includes stuff like a logo, color scheme, typography, and image style. These elements should visually express what the brand is all about and they need to be consistent everywhere to build recognition.
GIVING THE BRAND A VOICE
We also need to establish a brand voice that fits with the brand identity and appeals to the target audience. This voice should be consistent in all communications, from website copy to social media posts, to create a cohesive and recognizable brand personality.
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